From Old Cotton Blue Jeans To Green Home Insulation
Erek Hansen of Curtice, Ohio, stands on a pile of jeans. His goal is to send 5,000 pairs to Cotton: From Blue to Green, a group that collects denim to recycle into housing insulation.
Since 2006 Bonded Logic, an Arizona-based cotton fiber insulation manufacturer, and Cotton Incorporated, an association of cotton manufacturers, growers and retailers, have teamed up to change the final resting place for approximately 200 tons of unwanted denim from the landfill to new homes in the United States, in the form of denim insulation. The “Cotton. From Blue to Green.” (BtG) initiative, created by Cotton Incorporated, collects donations of denim from a network of American clothing retailers, college student organizations, community groups, the readers of National Geographic Kids Magazine, and more. Bonded Logic processes the collected denim into Ultratouch denim insulation, which is then donated to Habitat for Humanity affiliates in regions of the United States affected by natural disasters. The BtG campaign has developed over half a decade from a small, experimental donation drive to a major national-scale success, procuring 662,111 pieces of denim (typically denim jeans, shirts, or hats) and insulating 1,322 homes so far. … Continue Reading
